Select a (domestic)3 public limited company of your choice and analyse Essay

Select a (domestic)3 public limited company of your choice and analyse what price and non-price strategies it employs for its co - Essay Example On the other side, financial statements are very essential for different types of user in for different company. So, before preparing the financial statement the accountant must be clear that the users survive by the information. There are different types of group with a curiosity of different organisation called user group. The different types of user follows the financial statement for their decision making purpose. The company analysis is mainly based on the financial statements of the company (Chatton, 2008, p.125). Here the Researcher will analyse the different aspects of the National – Express Group like Customer profile, competition, social and technological issues, unique selling proposition, financial performance analysis etc. The researcher uses ratio and trend analysis to analyse the financial performance. General Description of the Company National – Express Group is a popular transport service provider company in UK as well as in Europe. The business networ k of the company spreads in UK, Spain, North America and Morocco. The statistics shows that there are more than 650 million journeys are made through the company every year. The transport services of the company categorised as trains, buses, coaches and light rail services. The primary strategy of the company is to offer quality products and services to the customers for the purpose of enhance the growth rate in the existing market. The company tries to win new bidding opportunity through rail, coaches and bus markets. Presently, the company has been able to recover the underlying growth in Spain and creating new bid opportunity by aiming to increase overall growth. Presently, the company introduces coach and rail business in UK which seems to be profitable and contributes in the growth success in long term basis. Presently, the company is able to recover the underlying growth in Spain and creating new bid opportunity by aiming to increase overall growth. Presently, the company intr oduces coach and rail business in UK which seems to be profitable and contributes in the growth success in long term basis. In past few years, the company tried to acquire different transport operator companies, whose operation, modes and geographies match with the existing business of the company. For the purpose of enhancing the value of shareholder, National Express Group implemented strict return criteria in the case of acquisition. In 2010, the company acquired bolt-on school bus acquisition in New Jersey in the value of US$13.3 million (William, 2009, p.45). The annual reports of the company show that 2011 is a successful year for National - Express Group. In this year, the company generated ?180.2 million EBITA (profit before tax and amortisation) which is more or less double than the previous year. The primary reason of enhancing the statutory profit before tax is three folds increase in sales revenue and the operating profit. The maximum level of profit from the UK Coach bu siness is also a reason for profit increasing (National Express Group PLC, 2011, p.67). There are significant improvements in each and every business of the company over the last two years. The bus services in UK and North America increased the operating margin. The