Analysis Of Indian Broadcasting Industry Media Essay

Analysis Of Indian Broadcasting Industry Media Essay The word â€Å"broadcast† actually refers to a literal sowing of seeds on farms by spreading them over a wide field. Talking about broadcasting media it is actually a service of distributing audio and video content to a discrete audience via radio, television, telephone, internet or other, often digital transmission media. The receptor of these services includes the common public or a o relatively broader audience, such as children or young adults. Broadcasting contributes to a very huge segment of the mass media, and broadcasting to a very narrow range of audience is called narrowcasting. Broadcasting can be done through different channels which contain television and radio stations and networks that creates content or obtain the privileges to broadcast recorded television and radio programs. TV broadcasting is the most prominent form of broadcasting which is actually distributing video content to a dispersed audience. It was started experimentally from 1925, commercially fr om the 1930s. Television broadcasters run studios and facilities for the programming and transmission of programs to the general audience. TELEVISION BROADCASTING IN INDIA. Television broadcasting industry in India is a very huge industry and has thousands of programs in almost all states of India. Almost half of the households in India own a television. In a research conducted in 2010, it was found that a total of 515 channels are available in the country out if which nearly 150 are paid channels. Indian television markets display today many of the attributes of the sector typical to broadcasting across the world, a mix of state-supported and advertising based services; a separate and growing segment offering scrambled services in return for subscription; a variety of distribution means. At the same time, Indian television has a number of unique characteristics that are the result of its size and history, source of funding, regulation and technology choices. In common with other In dian industries, the development of broadcasting has been coloured by India’s comparative isolation due to tariff barriers and other regulatory constraints. These impacted unevenly across television and related sectors, while Bollywood flourished in part because of the scarcity of non Indian content. The main competitors with in the industry include entertainment, Sony Entertainment, Star TV, Doordarshan, and NDTV. CURRENT SCENARIO. In India, the television broadcasting industry going through remarkable changes and it has now become one of the fastest growing sectors of the country. The main reasons for all this is the rising per capita/ national income, increase in the growth of economy and powerful macro-economic fundamentals, democratic set up, good governance as well as law and order position in the country. The Indian broadcasting industry plays a vital role in creating people’s awareness about state laws and policies and programs by providing education and inform ation, besides creating healthy business environment within the country. Thus, it helps the people to be the active partner in the nation-building venture. At the present stage, in Indian television broadcasting industry there are almost 110 million households having TV in their houses in India, out of which almost 70 million of the households are cable and satellite homes and rest of the 40 million households are served by the public broadcaster.